A scene from Budweiser’s Super Bowl ad about the immigration tale of Anheuser-Busch co-founder Adolphus Busch. “Advertising is always reflected in what’s going on in society, especially in the Super Bowl,” said Jim Stengel, founder and CEO of consultancy The Jim Stengel Co. and former Procter & Gamble marketing executive. The company sells primarily to businesses, after all, while many Super Bowl advertisers take out ads in the game specifically to reach as many consumers as possible. 84 Lumber did not respond to a request for comment. Mr. Adamson said the ad at least succeeded in exposing 84 Lumber to new people, as Networked Insights’ data show.

Source: Wall Street Journal February 06, 2017 23:03 UTC