In my last post, I talked about Corporate Image and how it forms the foundation of your brand. Together, Positioning and Corporate Image form your branding platform. If you are operating at the company level, you are employing Corporate Image strategies. Avoiding cannibalizationBy establishing unique keys for each of your products, you also avoid product image overlaps, which marketers call cannibalization. By properly executing the above steps of your Positioning and Corporate Image strategies, marketers can build better brands and improve their success in the marketplace.

Source: Huffington Post January 28, 2017 23:18 UTC