Bottled water consumption already exceeds tap water, according to Beverage Marketing. A new report from Beverage Marketing found that bottled water consumption grew 120% between 2000 and 2015. "Bottled water is the only beverage that is consumed all day long," Bellas says. Beverage Marketing estimates an individual saved an average of 24,000 to 27,000 calories last year — when bottled water consumption reached an all-time high of 11.7 billion gallons — compared to 2000, when Americans consumed 4.7 billion gallons of bottled water. Bottled water, both sparkling and still varieties, has become an alternative for juice, tap water and even alcoholic drinks, says Michael Bellas, CEO of Beverage Marketing.

Source: Daily Nation June 08, 2016 08:03 UTC