Booking.com, a digital travel platform, recently revealed its insights into the anticipated travel trends for 2024 based on research from over 27,000 travelers across 33 countries, including India. The findings indicate a significant shift in the way people perceive and engage with travel, with a focus on unique and immersive experiences. Booking.com’s predictions for 2024 indicate a dynamic shift in travel preferences, with a clear focus on unique, immersive, and mindful experiences. Digital and real-world experiences blend for these food enthusiasts, with 69 per cent seeking immersive ‘phygital’ food experiences. Seventy-seven percent of Indian travelers actively seek accommodations with sustainability innovations, reflecting a growing preference for environmentally conscious choices.

Source: The Hindu December 06, 2023 05:04 UTC