But it is the harvesting of Facebook data that has cast the harshest spotlight on Cambridge, and Mr. Bolton’s experience with the company appears to have provided a model for how it sold itself to future political campaigns, including Mr. Trump’s. The firm took the psychographic profiles it was building off the Facebook data at the time and combined them with voter databases and other sets of data. The profiles would be used to “identify the personality traits of individuals” in states to be targeted by the Bolton PAC, said the agenda, which was prepared for SCL and Cambridge staff. Months later, the relationship between Cambridge and the Bolton PAC had grown so close that the firm was writing up talking points for Mr. Bolton. In an email dated Oct. 1, 2014, Cambridge staff outlined a few sentences that Mr. Bolton could use to describe the work the new firm was doing for his super PAC.

Source: New York Times March 23, 2018 13:27 UTC