New figures show there were 107 complaints made about bloggers to the Advertising Standards Authority for Ireland (ASAI) in 2018. The watchdog has issued guidelines bloggers and vloggers to declare their marketing posts so that consumers will not be misled. The ASAI guidance note for bloggers specifically asks the social media stars to flag marketing content with identifiers of #Ad or #Sp. The advertising watchdog investigated snaps posted by Faces By Grace, a lifestyle and beauty account. FacesByGraceThe social media star used three snaps to promote a weight loss challenge through a detox drink called Miss Fit Skinny Tea.

Source: Irish Examiner February 07, 2019 21:45 UTC