One major hurdle to recruiting ranchers: convincing them to handle animals that can grow to the size of a Mini Cooper, and sometimes get ornery. The U.S. bison industry is trying to draw more ranchers to where the buffalo roam. But bison producers say their meat boasts an edge in the marketplace as consumers seek out more naturally raised protein, and sales have grown by 22% over the past five years. “I’d love to do a feature on ground buffalo or seasoned buffalo burgers, but if the supply is not there, we can’t feature it,” he said. Retailers like Whole Foods are getting their bison-meat orders filled, but Theo Weening, the company’s global meat buyer, said he could sell a lot more.

Source: Fox News August 04, 2016 18:33 UTC