Natural Cycles, a mobile fertility app, this month became the first ever digital contraceptive device to win FDA marketing approval. A women demonstrates using the Natural Cycles smartphone app, in London, Friday, Aug. 17, 2018. The mobile fertility app, has become the first ever digital contraceptive device to win FDA marketing approval, enabling women to track their menstrual cycle and uses an algorithm to determine when they’re fertile and need to use birth control protection. Article Continued BelowThe FDA gave its approval based on data from Natural Cycles involving 15,570 women who used the app for an average of eight months. Britain’s Advertising Standards Authority, meanwhile, says it’s looking into whether paid-for Facebook posts that claim Natural Cycles is a “highly accurate contraceptive app” and “clinically tested alternative to birth control methods” are misleading.

Source: thestar August 18, 2018 01:47 UTC