Birds Eye fish fingers and Walkers crisps are asking supermarkets for price rises of up to 12%, in the latest standoff between household brands and retailers over the dramatic fall in the value of the pound. Birds Eye, which is owned by New-York-listed Nomad Foods, is seeking price rises of as much as 12% as it said many of its raw materials were priced in dollars and so its sterling costs had risen. Birds Eye is said to be threatening to shrink pack sizes on some products to help offset cost increases, cutting the number of fish fingers in a packet, for example, from 12 to 10 or from 20 to 18. Some product costs increased by more than that, requiring the company to push for a double figure price increase in some cases. The smaller supermarket chain Morrisons then fuelled fears about food price hikes by increasing the shelf price of the very British toast-topper by 12.5%.

Source: The Guardian November 06, 2016 12:46 UTC