'Biggest ever' disability rights campaign launched before ParalympicsThe Paralympic Games opens in Tokyo on Aug 24, 2021. The campaign, called WeThe15, aims to "be the biggest ever human rights movement", representing the 15 percent of the world's population estimated by the UN to have a disability. Backed by corporate muscle and bringing together organisations from the worlds of sport, human rights, policy, and arts and entertainment, the launch comes less than a week before the Tokyo Paralympics open on August 24. The campaign aims to emulate other human rights movements such as Black Lives Matter and #MeToo, and comes with a slick visual identity based around the colour purple. The IPC expects billions to watch the Tokyo Paralympics, boosted by free-to-air coverage of the event provided to sub-Saharan African countries.

Source: Bangkok Post August 19, 2021 00:45 UTC