First, a stronger emphasis on original stories that blend fresh narratives with star power. The films that have worked this year succeeded because they offered audiences something they had not seen before, not because they replicated past formulas. Second, more well-made mid-budget films that focus on strong concepts and character over excessive scale. Fourth, adherence to theatrical windows. As of now, while Hindi films start streaming on OTT within eight weeks of release, several southern language movies are available within a month.

Source: Mint December 25, 2025 04:43 UTC