“Traditionally, the October-December period records strong sales momentum and new launches driven by the festive season. However, the recent decline reflects a shift toward premiumisation in the market, as evidenced by value growth despite a contraction in volumes. Jasuja explained that for instance, in 2023, approximately 4.81 lakh units were launched with a total value of Rs 6.3 lakh crore. In contrast, 2024 saw the launch of 4.11 lakh units - around 70,000 fewer units - yet with a higher aggregate value of Rs 6.8 lakh crore. “Further, a delay by commercial banks to lower interest rates and a sharp appreciation in property prices is having an impact on total volumes.

Source: Indian Express December 25, 2025 04:27 UTC