Market size for below 32-inch screen has been contracting by 7-10%, according to top officials in the TV industry . They are looking for high-tech, but affordable solutions," says Devita Saraf, CEO of Vu Technologies.A big contributor to the growth has also been the online market, which is aiding the reach of affordable TVs. "People are looking for enriched television viewing experience in larger screen. "Ashish Sashidharan, product head for consumer electronics division at Panasonic India , says it is not only the 32inch, but more premium categories such as 40inch and above are also growing. "People are replacing TVs every three-to-four years now, against the average 10 years earlier.

Source: Times of India July 06, 2016 04:16 UTC