So here’s where the principle of “fail fast” comes into play. So where’s the “fail fast” in this story? If it doesn’t pan out, we’re able to ‘fail fast’ before we get unduly attached.”NeverDump is a case in point. Thus the “fail fast” transition to an industry where the vehicle owner is keenly and even excitedly interested in the product result. The key to the “fail fast” principle, as Mike has illustrated, is to not only fail fast, but to also fail well:As soon as you know your product is working, release it.

Source: Forbes April 30, 2019 15:56 UTC