The world’s most popular museum, the Paris Louvre, received over 10 million visitors in 2018, a record which it partly attributed Thursday to a Beyonce video shot against the backdrop of the Mona Lisa and other famous works. “The Beyonce clip and the opening of the Louvre museum in Abu Dhabi had people around the world talking about the Louvre. And one of the consequences is this spectacular rebound in the visitor numbers in 2018,” Martinez told France Info radio. Nearly a million Chinese swept through the Louvre’s doors in 2018, making them the second biggest foreign visitor group after Americans, who numbered nearly 1.5 million. The record numbers cap a dramatic turnaround for the Louvre, which like other Paris landmarks had suffered the fallout of several major terror attacks that severely dented visitor numbers.

Source: Punch January 03, 2019 12:22 UTC