London (CNN Business) Ben & Jerry's is taking its support for Black Lives Matter to the airwaves with a podcast that delivers an unflinching appraisal of America's past and encourages listeners to "dismantle systemic racism" and white supremacy . Ben & Jerry's has a long history of social, political and environmental activism. Ben & Jerry's said its work with Who We Are is "entirely different" from previous work sponsoring or advertising on podcasts. The brand worked with Vox Media to help manage the production of the podcast, according to Chris Miller, its head of global activism strategy. The collaboration resembles General Electric's 2015 podcast "The Message," which was co-produced with Slate magazine's podcast network, Megaphone.

Source: CNN September 01, 2020 12:56 UTC