(CNN) Rolls-Royce unveiled its all new Ghost Tuesday, and it looks strikingly different from any Rolls-Royce that has ever come before. In preparing to develop the new Ghost, Rolls-Royce learned that customers who would typically buy this model no longer wanted an eye-catching emblem of affluence. Outside and inside, the Ghost displays a sort of simplicity usually associated with Scandinavian design and companies like Sweden's Volvo. But Rolls-Royce engineers realized they'd initially made the car too quiet inside. Sound engineers had put 220 pounds of sound insulating material into the car, including inside window glass and in the tires.

Source: CNN September 01, 2020 12:22 UTC