Vend founder Vaughan Fergusson began his company with a single customer - a clothing store in Remuera. Vaughan Rowsell had just exited his technology company, having sold it to TradeMe, and was on a quest to find himself. As such, he found his (portly, I must say) frame on board a bicycle riding "uphill" from South to North. Much like his bicycle journey, the Vend journey was one of highs and lows. This means, of course, that howls of protest are emanating from the public incensed that "yet another New Zealand company has sold offshore."

Source: New Zealand Herald March 12, 2021 20:28 UTC