While redirects can theoretically preserve some of this value, ProfileTree’s experience suggests that migrations to AI builder platforms frequently result in incomplete or improperly configured redirects. AI builder platforms often impose their own URL structures that differ from a business’s existing site architecture. What Businesses Should Do InsteadFor established businesses seeking to modernise their web presence, ProfileTree recommends several alternative approaches to AI builder migration. Website builder platforms have sales teams incentivised to close deals, not to advise against migration when it’s not appropriate. Pilot testing on subdomain or separate domain allows businesses to experiment with AI builder platforms without risking their primary web presence.

Source: The Herald January 02, 2026 18:43 UTC