Global footwear major Bata has reworked its strategy to keep pace with the demanding tastes of the millennials, with their preference for casuals. It has decided to revitalise some of its brands to keep pace with the current trends, backed by upgrading its four factories . Kataria said the company was looking to revitalise some existing brands such as the Ambassador and North Star and set up standalone stores for brands such as Power and Bubble Gummers. The company plans to expand through new stores (around 80-100 stores every year) as well as franchisee stores and multi brand outlets. The reporter was in Prague at the invitation of Bata India

Source: The Telegraph April 19, 2019 19:07 UTC