BT Sport is expanding the availability of its service with the launch of a large screen application for the Xbox One, Apple TV and Samsung Smart TV. Since its launch in 2013, BT Sport has been available on Sky, BT TV, iOS, Android, and on the web. BT Sport Xbox app‘Digital' BT Sport subscriptions can be added onto BT or EE contracts while existing subscribers will get access to the applications at no extra cost. At present, BT Sport 4K UHD had only been available on BT TV, meaning many more customers will be able to access the best possible picture quality. “It’s important to understand how our audience is changing,” BT Sport Chief Operating Officer Jamie Hindhaugh tells me.

Source: Forbes February 06, 2019 14:46 UTC