KUALA LUMPUR (Jan 28): Barisan Nasional (BN) must develop a smarter political strategy, including digital approaches and tactical measures, to prepare for the 16th general election (GE16) within the next 22 months, its chairman Datuk Seri Dr Ahmad Zahid Hamidi said. New digital strategies are essential because it is impossible to reach all 2.5 million new voters through face-to-face communication,” he said. “This experience shows that even with limited numbers, we succeeded by implementing a political strategy that was correct, timely, and targeted,” he said. He stressed that BN must be bold in changing its political communication, avoid being overly defensive, and focus on regaining dominance in GE16. The Better Nation Forum, initiated by Ahmad Zahid, brings together thought leaders, experts, and the public to discuss critical issues shaping Malaysia’s future.

Source: The Edge Markets January 27, 2026 16:18 UTC