(Jan 27): Khaby Lame, the world’s biggest TikToker, has partnered with Rich Sparkle Holdings Ltd to transform his 360 million social media followers into a commercial venture. Lame has 160 million followers on TikTok, compared with 156 million for Charli d’Amelio, who ranks as the second-highest popular person on the platform. The commercialisation of his fan base is expected to generate more than US$4 billion in annual sales, the company said. It will also feature an artificial intelligence version of Lame, using his expressions, voice and gestures to create multilingual social media content. Before signing up Lame, Rich Sparkle’s main focus was financial printing and corporate services primarily for listed companies and institutional clients in Hong Kong.

Source: The Edge Markets January 27, 2026 14:07 UTC