BMW could make for a strong ally for Apple that would pair its car project with leading innovation and manufacturing know-how, according to Sanford C. Bernstein analysts. Apple’s secretive plans for a car have lit up parts of the global car industry in recent months, after the iPhone-maker’s project regained momentum with new hires and talks with potential partners. “In our view, BMW would be the ideal partner for Apple,” analysts Arndt Ellinghorst and Toni Sacconaghi said in a report. Any Apple car will probably lure tech-savvy buyers of premium vehicles, rather than agnostic drivers looking to get around. “Traditional carmakers will be very careful when exploring a manufacturing partnership with Apple,” Bernstein said.

Source: Hindustan Times February 24, 2021 18:20 UTC