Yassir has signed a global partnership with PSG. The Weekend’s top storyAlgerian super app, Yassir signs global partnership with PSG“No more boring weekends,” this is what football fans have been saying as major global leagues have resumed. Well, Algerian super app Yassir wants to be in the faces of these fans; the company has signed a global partnership with Messi's former club, Paris Saint-Germain (PSG), for three seasons to develop the Yassir brand further internationally. Dubbed “the leading super app for French-speaking Africa”, Yassir’s collaboration with PSG is strategic since the club plays in Ligue 1, a French professional league for men’s association football clubs. Currently, Yassir operates in seven countries: Algeria, Morocco, Senegal, South Africa, Canada, France, and Tunisia.

Source: The North Africa Journal August 12, 2023 14:28 UTC