“For me, I think that for us (BAM) to bid for all these major tournaments, there needs to be a fair business model. “Secondly, we need to ask why many major badminton nations are not submitting bids to host major tournaments. That is one of the questions BWF need to ask themselves.”Kenny’s concerns are valid, as the BWF have yet to announce a host for the 2027 Sudirman Cup. Therefore, Kenny has urged BWF to review their current business model and compare it with the one used in the past. What is the difference between the business model BWF are using now and the one they followed in the past?” he added.

Source: The Star February 12, 2026 00:45 UTC