GettyThe future of B2B customer experience can be summed up in two words: digital transformation. What Is B2B Digital Transformation? Simply put, B2B digital transformation involves using digital solutions to streamline processes and improve the customer experience. B2B digital transformation looks different for each company but often involves updating systems, finding digital solutions and creating a cohesive omni-channel experience both internally and externally. B2B digital transformations are unique from B2C transformations because they often include reorganizing the selling channels.

Source: Forbes June 14, 2019 16:22 UTC