An Aussie talent and brand strategist has revealed what it's really like working with some of the world's biggest celebrities. 'She was genuinely engaged – across calls, creative direction and design details – because she truly believed in the partnership,' Dylan said of the reality TV star. When talent really connects with what you're bringing them, they invest emotionally and creatively, not just commercially. Dylan, who claims to have negotiated more than £150 million (AU$293 million) in celebrity deals, said the secret behind his company's success is 'authenticity'. 'The celebrity brand deals that really work are the ones with genuine alignment and passion.
Source: Daily Mail February 07, 2026 02:59 UTC