From The Times: February 26, 1921About a month ago a little business was started under the title “Universal Aunts” at 4 Sloane Street, London, SW, and has flourished exceedingly. Aunts, like poets, are born not made, and the ideal aunt is rare. The two ladies who have founded this business, Miss S Fort and Miss L Kerr, have, however, won this difficult title from a wide circle of nephews and nieces (by blood or adoption), and they are giving a commercial turn to their gifts. They have “’incorporated” themselves to meet a widely expressed demand on the part of parents and guardians in the country, in town, and abroad, who may be unable to devote their entire time to their children or wards. SponsoredTheir

Source: The Times February 26, 2021 00:00 UTC