Aucklanders haven nott responded well to a new slogan for their city, criticizing the cost and the slogan itself. Photo: ODT FileIt cost half a million dollars, but Aucklanders say the newly announced slogan for its city is a waste of money, calling it ``pathetic'' and ``a joke''. But the title - a loose translation of Tamaki Makaurau - has been slammed by dozens of Herald readers unhappy about the slogan itself and the amount of money spent on it. We do not need to spend any money on a slogan - `Auckland' is just fine.'' John Watsons, who said he had worked in publishing, copywriting, advertising and PR for several decades, described it as ``the slogan desired by no one''.

Source: Otago Daily Times November 12, 2016 01:18 UTC