Auckland Council spends $500K on new brandFAIRFAX NZ Auckland is being labelled as "the place desired by many" by Auckland Council. Councillor Christine Fletcher said she was "greatly offended" the council spent so much on something already in existence. Ateed chief executive Brett O'Riley denied it was a new brand or slogan for Auckland. "In marketing terms, the place desired by many is the underlying creative purpose, theme or proposition of the Auckland Story," O'Riley said. He said Ateed has been instructed by Auckland Council to lead the development of a global brand proposition which involved regularly reported back on progress to the governing body.

Source: Stuff November 11, 2016 23:52 UTC