NEW YORK -- The vending machine outside Pinch Spice Market dispensing packets of herbs and seasonings isn’t a sales gimmick — it helped cater to customers as the company struggled through the COVID-19 pandemic. Some owners who have made dramatic changes find they’re much happier running their companies now. Greer’s Alexandria, Virginia, business had a full calendar when COVID-19 struck — and every event on it was canceled. Before COVID-19, psychotherapist and business coach Jonathan Alpert did almost all his work in his Manhattan office. With Americans doing more drinking at home, the couple decided to gamble on their idea being more appealing as COVID-19 radically changed lifestyles.

Source: ABC News July 08, 2021 15:11 UTC