NST BusinessKUALA LUMPUR: Satellite television operator Astro Malaysia Holdings Bhd saw its profits rose in the first half ended 31 July 2017 by 34.9 per cent to RM442.2 million from RM327.6 million in the previous corresponding period. The group’s revenue however was slightly lower at RM2.7 billion from RM2.8 billion. The group’s total advertising expenditure (adex) rose four per cent year-on-year to RM351 million; with both TV adex and radio adex growing at 43 per cent and 74 per cent respectively. “Our singular focus now is to expand our household reach onto individual devices and developing meaningful personal relationships,” said Rohana. Astro GO grew its registered users to 1.3mil with an average of 235 minutes viewing time per week among active users.

Source: New Strait Times September 14, 2017 12:56 UTC