ASTON MARTIN has begun deliveries of its £2.4 million Valkyrie hypercar, though delays have meant that the company will miss its annual profit target by around £15 million. The entire allocation of 150 Valkyrie coupés and 85 open-topped Valkyrie Spiders has already been sold. The Aston Martin DBX, the company’s sole SUV, made up 3,001 sales last year making it a strong seller for the company. Part of Stroll’s strategy since taking over Aston Martin has been to reduce the wholesale supply of cars relative to demand meaning higher prices without the need for discounts. Stroll led a consortium to buy a financially troubled Aston Martin in 2020 after its share price slumped by around 30% following a stock market IPO in 2018.

Source: The Times January 10, 2022 16:57 UTC