“Its retail market is growing very quickly with strong appetite for spending, especially among young people." The world’s fastest-aging major nation saw its Japanese population drop the most on record, falling for a seventh straight year in 2015. “We think competition in the Vietnamese retail market will increase with Japanese convenience stores as well as Korean and Thai companies entering there,” Oyama said. They’re not the only Japanese firms looking to sow profits in the Vietnamese market. Almost 60 percent of Vietnam’s population are under 35 years old and are becoming better educated, according to market research company Nielsen Vietnam.

Source: Thanhnien News July 25, 2016 03:45 UTC