Insurance companies are aggregating customer data to gauge premiums dynamically. From our analytics, a data driven approach improves the productivity by 15% in the first year itself. Banks are aggregating customer data so that the most relevant products are pitched to the customer. They also had a constraint that they could serve only those ecommerce companies that are in specific zipcodes. "This is very specific targeting and there is no database provider that classifies companies into 'e-commerce' bucket.

Source: Times of India January 03, 2018 22:30 UTC