While imported liquor sales at defence stores generate only about $17 million in annual sales, the channel generates regular demand for top foreign brands. India’s defence canteens provide access to both local and imported products such as liquor and electronics at less-than-market rates to soldiers, ex-servicemen and their families. One case typically holds six, nine or 12 bottles of liquor. While imported liquor sales at defence stores generate only about $17 million in annual sales, the channel generates regular demand for top foreign brands. The canteens sell about $450 million worth of liquor each year, mostly Indian-made beer, whisky, rum and other spirits, industry sources said.

Source: The Telegraph June 21, 2020 21:33 UTC