Companies often make lots of money from the margins, by selling small things whose prices do not typically bother customers. The “small things” are complementary, they go with the main product. You could even argue that if you can afford the car, why be bothered with small things like parking fee or a bag? But who said that as we get affluent, we should not be bothered by small things, especially when spending your hard-earned money? As we grow older, we come to accept that consumers should behave just like cows that rarely complain when milked.

Source: Standard Digital March 02, 2021 20:56 UTC