Before her company was acquired by Edelman Africa, a global PR firm, Gina Din painstakingly built and ran Gina Din Corporate Communications for 23 years. I traded in a secure, well paying job as Head of Corporate Communications for Barclays Bank of Kenya to start a business. Learning the ins and outs of my clients’ business became critical if I was to succeed. This meant I put all my profits back into the business; a business that I started out purely from savings. I not only wanted to attract the right clients, I wanted to retain them.

Source: Standard Digital March 02, 2021 20:46 UTC