For example, suppose you’re proposing a seismic new product strategy to the C-suite at your company. Also known as your BIG Idea, this is the one thing you want your audience to remember as compellingly as possible. For project managers, this might be the details on timing and resources for a new product strategy. Your resolution is how your BIG Idea will come to life. But it’s also crucial to continually address audience needs by gauging their interest in the moment.

Source: Forbes February 28, 2019 15:22 UTC