New York (CNN Business) Amazon is using artificial intelligence to stop counterfeit products from appearing on its website. On Thursday, the company unveiled Project Zero , which it says will allow brands to take down counterfeit items on their own without Amazon's help. Amazon AMZN — which has long struggled with counterfeit products on its site — will also automatically monitor for fake items. Companies give Amazon their logos, trademarks and other important information about their brands, and Amazon scans product listings every day looking for bogus items before they are purchased. Previously, brands had to report counterfeit items to Amazon.

Source: CNN February 28, 2019 15:11 UTC