This compelling sentiment, which reflects the growing concerns towards climate change, climate action and the regional governments’ role in mitigating climate issues among young Arabs, is a key finding of the 13th Annual ASDA’A BCW Arab Youth Survey. Half of Arab youth will boycott brands that damage environment: ASDA’A BCW Arab Youth SurveyThe region’s youth look set to ensure governments and businesses act responsibly when it comes to climate action by acting with their wallets. Arab Youth SurveySunil John, President, MENA, BCW and Founder of ASDA’A BCW, says: “In 2008, during the inaugural Arab Youth Survey, just 11% of youth surveyed felt climate change was the biggest challenge facing the world. Fast forward 13 years, and climate change dominates the youth agenda, with 56% saying they are concerned by the issues. Arab youth trust in a combination of government initiatives, technological advancement and individual action to drive climate action.

Source: The North Africa Journal November 05, 2021 16:59 UTC