Apple Inc customers seem to be opting for cheaper models of the iPhone, according to Cowen and Co analysis, suggesting that the company failed to cram enough new technologies into the iPhone X to justify the US$999 (RM4,081) price tag. “Some investors may conclude this relates to better sales momentum for the X, but we are increasingly concerned that demand has been below initial expectations as users appear to have gravitated toward the previous iPhone models,” Ackerman wrote. In the subsequent three months, he expects consumers to buy 56 million iPhones, more than last year but well below the 2015 peak of 61 million iPhones. The iPhone X was released in November, six weeks after the iPhone 8 and 8 Plus, which is US$300 (RM1,225) cheaper and lacks the later model’s facial recognition unlocking system and larger screen. The iPhone 7 and 7 Plus, released last year, start at US$549 (RM2,242) and have almost exactly the same form factor as the iPhone 8.

Source: The Star December 15, 2017 06:11 UTC