"The iPhone X orders are very strong; we couldn't be more excited to get underway," Apple chief executive Tim Cook said during a quarterly earnings call. Cook added that Apple is working to increase iPhone X output to catch up to demand. Moorhead said concerns that iPhone sales would weaken as customers awaited the newest device were unfounded. "Apple managed to thread the needle on iPhone sales between the giant interest in the iPhone X and what the company had to ship, which was iPhone 7 and 8," he said. Apple upped the ante by boosting the starting price of the iPhone X to $999 for US customers, a price which will be higher in other markets and with extra options.

Source: The Nation Bangkok November 02, 2017 23:03 UTC