They added that Apple, which imports 88% of the devices it sells in the country and makes only iPhone SE in Bengaluru, could also give out more offers and discounts to protect its 2.2% market share. "The choice for Apple is clear: To retain its existing market share, it will have to ramp up local manufacturing in India," said Prabhu Ram, head of the industry intelligence group at CyberMedia Research. "Apple will certainly see its modest market share erode further. The retailer added that with the price increase being passed on to consumers, sales may become tougher. "Apple enjoys huge brand premium and appeal in India, similar to all its other markets around the world.

Source: Economic Times December 18, 2017 19:18 UTC