Photo: Pradeep Gaur/MintMumbai: Nearly 80 years after it was introduced in India, Parle-G continues to dominate the country’s biscuit market even as the industry moves toward more premium products. Parle-G, with its iconic yellow striped pack showing the ‘Parle girl’, continues to hold 20% share of the Rs25,000 crore biscuit market by value, Mayank Shah, category head at Parle Products Pvt. So, Parle-G continues to hold its own in the biscuit market dominated by Britannia and the higher-end biscuits offered by ITC Ltd’s Sunfeast and Australian premium entrant Unibic. Since 1990, Parle-G has managed to retain 75-80% of the glucose biscuits market, while premium biscuits are worth only Rs5,000 crore in the total biscuits market, according to heads of several top biscuit makers in India. Despite drawing a chunk of revenue from the mass market brand, Parle Products’ top line and margins have grown steadily in the last few fiscals, data from company filings shows.

Source: Mint December 18, 2017 19:07 UTC