In a bid to discourage smokers, the Ministry of National Health Services has ordered a 10 per cent enlargement in the size of the pictorial warning on cigarette packs. The first warning label on cigarette packs appeared around 1989, whereas a ban on cigarette advertisement on television dates back to 1960. As smoking is more of an addiction, a picture is least likely to deter smokers from smoking. The tobacco manufacturing industry thrives upon selling the same pack of cigarettes which has a graphic picture on it. Hence, assuming the business will make any losses owing to the new strategy of increasing the size of the pictorial warning is the most irrational and nonsensical idea.

Source: The Express Tribune December 31, 2017 07:07 UTC