Google is tightening its privacy practices that could make it harder for companies to track users on Android phones and tablets. It will let Android mobile software users opt out of being tracked by advertisers on their smartphone applications. This comes after earlier this year, Apple rolled out the App Tracking Transparency for iPhones. The option will become available in late 2021, with a Google Play services update, the Alphabet Inc. unit said on a support website. Google said the Play services rollout will affect apps running on Android 12 devices starting in late 2021 and migrate to other devices with Google Play in early 2022.

Source: Mint June 04, 2021 03:00 UTC