The language debate has been simmering since 1759 or so, when British troops defeated the French colony of Quebec on the Plains of Abraham. Some called for a boycott of the Adidas store, especially when it took several days for the company to apologize. The gaffe did not stop young Montrealers from lining up for hours outside the Adidas store to buy a pair of sneakers designed by Kanye West. Other signs of the faltering fate of the French language followed l’affaire Adidas. The statics were a Rorschach test for the language debate: what you saw likely confirmed what you already thought.

Source: thestar December 01, 2017 20:50 UTC