Lala Frazer, of Broad Bay, noticed this Labrador taking a snooze and says, fortunately, the car was stationary at the time. Six months later, on the longest day, I remember getting a taxi home after the evening reporting shift about 10.30pm. However, international research, mostly from Australia, and experience from monitoring the billboards here shows that perception is unfounded, he says. "Firstly, while drivers may notice and look at a digital sign, they will not usually gaze at it long enough for that sign to become a hazardous distraction. However, the reality is that such signs can, and do, sit compatibly within the traffic environment, without causing traffic chaos or crashes."

Source: Otago Daily Times February 25, 2018 16:06 UTC